The first shot was designed for a meeting room. It now has to work in a feed
Some decisions are cheap to get wrong. Others get built into the concrete
Getting an image almost right keeps getting easier. Getting it exactly right is a different job
When professional taste and the audience's question aren't quite the same thing
We design buildings in extraordinary detail, then spend a great deal of effort hiding them
Every image flatters something. The question is whether it misleads
What a tired industrial estate in Oxford says about the word industrial
A trip round the supermarket, and what the packaging is really selling
Most sheds are basically the same. What makes one different is rarely the building.
Every project has an override. Could you still name yours?
Why commissioning too early or too late can both cost you
What actually happens between your drawings and the finished image
