How to Make Your Scheme Impossible to Ignore

Why Virtual Impact Ads are becoming the new secret weapon in property marketing.

Author

Ed Griffiths
November 28, 2025

Social feeds move fast.

Everyone is posting CGIs. Everyone is sharing updates. Everyone is shouting about new schemes, and “coming soon” announcements.

Which means standing out has never been harder.

This is where Virtual Impact Ads (VIAs) come into their own.

These short, bold, imaginative pieces of motion content blend real-world footage or photography with animated elements - creating something that looks part real, part magical, and 100% attention-grabbing.

Snippet from a Virtual Impact ‘Coming Soon’ Ad done for Goya’s Amplify Park | © Blink Image

Why They Work So Well

VIAs thrive in environments where attention is scarce.

Because they’re not static.
They’re not expected.
They’re not another “hero shot with text on top” like every other post on your feed.

They live in the space between imagination and reality, making them instantly memorable - even when viewed for just a few seconds.

They are perfect for:

  • Big announcements (new tenant, new unit, new phase, new scheme)

  • Schemes struggling to gain traction

  • Buildings that need more eyes on them

  • Refurbishments that need a fresh story

  • Pre-construction sites where there’s “nothing to show yet”

  • Digital campaigns that need more punch than a still image can offer

The impact is simple: people watch, people share, people remember.

North Face Marketing Ad combining real footage of London’s Big Ben, wearing an animated North Face Jacket. Impossible to ignore when scrolling through socials.

A Creative Tool Built for Property Marketing

Our Virtual Impact Ads take their cues from big global brands - Maybelline, North Face (example above), Barbie - who’ve proven that blending the real and the unreal creates a moment you feel, not just see.

We thought to ourselves, “why can’t property marketing be exciting too?”

In property, that means things like:

  • Robots bringing a warehouse to life

  • Balloons spilling out of a newly refurbished unit

  • Thor striking lightning to “wake up” a site

  • The sky’s the limit in what we can create.

The creative direction often ties to the name, brand, or personality of the project.
It becomes a mini-story - one strong enough to cut through endless scrollable noise and establish the scheme’s identity.

VIA for Goya Development’s Central Prime - playing off of the Optimus Prime robot angle | © Blink Image

VIA example of animated balloons spilling out of a built unit | © Blink Image

Why They Belong in Your Marketing Mix

For years, property marketing has relied on stills and films. They’re essential - but everyone uses them and it’s important to differentiate.

VIAs fill the gap between the two:

  • More imaginative than a CGI

  • More bite-sized than a film

  • More shareable than both

They’re ideal for:

LinkedIn • Instagram • Email campaigns • Leasing updates • Website • Announcements • Launch teasers

They help your brand feel modern, your scheme feel alive, and your marketing feel distinct.

And sometimes, that distinctiveness is the difference between getting noticed and getting overlooked.

Snippet from a Virtual Impact ‘Coming Soon’ Ad done for Goya’s Swanley Distribution Park | © Blink Image

Bottom Line

Virtual Impact Ads aren’t replacing traditional visualisation - they’re amplifying it.

They’re the spark that gets people to stop, look and remember. All whilst giving your campaign more depth.

If you want your next campaign to feel a little more alive, a little more unexpected, and a lot more noticeable, I’m always happy to chat through ideas.

Have a great weekend,
Ed

✉️ [email protected]
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